Institute: Gazdaság- és Társadalomtudományi Intézet (1084 Budapest, Tavaszmező u. 15-17.) Credit: 3
Type of classes: Nappali Language: angol Semester: 2007/08/1
 
Level: Mûszaki menedzser szak;
 
Responsible Teacher: Fábry Györgyné dr. Teacher(s): Dr. Borbély Emese;
 
Pre requirements: GGTVG111NK, GGTPU212NK
Consultations (total/week): Heti Lectures: 1 Practice lectures: 1 Labs: 0 Consultations: 0
 
Type of Exam: vizsga
 
Aim of the subject: To get to know the main concepts of international marketing. Preparing the students for international management-issues.
Requirements during the semester
(homeworks, essays,
excercises, teamworks,
presentations,
part and final
oral/written exam etc.):
Students have to hand in a paper in groups (10-20 pages) about a given topic at the class on the 11th week.
Students must not be absent from class more then 4 times during the semester.
 
Week of
semester
Topics of lectures/practices
1. International vs. global marketing
2. Characteristics of international marketing, tendencies
3. The significance of the environment in international marketing
4. Marketingplan
5. International market research
6. Marketing of services
7. Positioning
8. International product policy
9. International marketing communication
10. Sales promotion, public relations
11. Distribution chain
12. Market entry forms I.
13. Market entry forms II.
14. The importance of the culture
Type of evaluation,
repetition, calculation
of grade, etc.
Final mark: 35% paper, 65% exam
Written final test, 60 minutes, the evaluation is as follows:
0 - 50% fail
51 – 62% pass
63 – 74% fair
75 – 87 % good
88 – 100% excellent

Suggested literature: Czinkota/Ronkainen: International Marketing, 5. Edition (or more actual), New York 1995