Institute: Szervezési és Vezetési Intézet (1084 Budapest, Tavaszmező u. 17.) Credit: 4
Type of classes: Nappali Language: angol Semester: 2020/21/1
 
Level: Mûszaki menedzser BSc angol nyelvû képzés;
 
Responsible Teacher: Dr. Lazányi Kornélia Teacher(s): Dr. Lazányi Kornélia; Dr. habil. Garai-Fodor Mónika;
Consultations (total/week): Heti Lectures: 2 Practice lectures: 0 Labs: 2 Consultations: 0
 
Type of Exam: vizsga
 
Aim of the subject: The aim of the course is for students to get acquainted with the tools of corporate strategy, to get an idea of the importance of strategic
planning
and to be able to actively participate in the process of strategic management with the help of the acquired knowledge.
The course introduces students to the purpose and tools of strategic and business planning. It introduces techniques for exploring external and
internal conditions and the aims of stakeholders. By learning and mastering the strategic approach, students will be able to analyse and
evaluate
strategies that respond to or want to adapt to current turbulent environmental changes.
Requirements during the semester
(homeworks, essays,
excercises, teamworks,
presentations,
part and final
oral/written exam etc.):
1 presentation or essay form the topics offered via moodle system (40% of the grade)
 
Week of
semester
Topics of lectures/practices
1. Basics of strategy, historical overview
2. The system of strategic planning.
3. Examination of the external environment (PESTEL, Porter)
4. Basic structure of companies, internal factors
5. Stakeholder approach - corporate responsibility
6. Problem and goal tree, corporate mission and vision
7. SWOT method and Porter’s business strategy models
8. Logical frame matrix
9. Product life cycle, corporate portfolio
10. BSC
11. International trends in Strategic and Business Planning
12. Strategic actions and change management strategies
13. Business plan concept, structure, functional strategies
14. Mock Exam
Type of evaluation,
repetition, calculation
of grade, etc.
open book written exam (60% of the grade)
 
Compulsory literature: Materials shared via the E-learning system
Suggested literature: Barney, J. B., & Hesterly, W. S. (2009). Strategic management and competitive advantage. Upper Saddle River, NJ: Pearson Education.
Materials ont he Obuda University’s Moodle system