Institute: Szervezési és Vezetési Intézet (1084 Budapest, Tavaszmező u. 17.) Credit: 2
Type of classes: Nappali Language: angol Semester: 2020/21/1
 
Level: Villamosmérnök szak;
 
Responsible Teacher: Dr. Katona Ferenc Teacher(s): Dr. Katona Ferenc;
 
Pre requirements: Enterprise economics I.
Consultations (total/week): Heti Lectures: 1 Practice lectures: 1 Labs: 0 Consultations: 0
 
Type of Exam: félévközi jegy
 
Aim of the subject: The aim of the course is to explore businesses from a contingencialist point of view; relations to their environment along with their internal
processes. The general planning, focused on strategic planning will allow the students to explore wider aspect of business entitties. Based on the
preveoius Enterprise Economics I, the macro and micro environment is analysed bythe concept of value chain.
Requirements during the semester
(homeworks, essays,
excercises, teamworks,
presentations,
part and final
oral/written exam etc.):
During the semester it is required an essay and presentation on a special topic of business decisions (10-15 pages, min 10 minutes) and to present a
case study characterising an enterprise (s.) A closing written exercise on the 10th week of the
semester, reaching at least 51 %
 
Week of
semester
Topics of lectures/practices
1. Enterprise as an Organization. General economic environment
2. General economic environment
3. Business environment - macro PEST, PESTEL, STEEP
4. Micro-level business environment - the five forces of competition
5. Portfolio analysis. Core competencies, strategies.
6. Production, value chain. Innovation, imitation
7. Role of human resource in successful strategy. Competitiveness - marketing aspects of business operations.
8. Financial view of the organizations
9. Presentations
10. Test
11. Presentations
12. Presentations
13. Presentations
14. Repeat Test, Presentations
 
Type of evaluation,
repetition, calculation
of grade, etc.
closing written exercise on the 10th week of the semester, reaching at least 51 %, an essay and presentation on a special topic of business decisions (10-15 pages, min 10 minutes). An essay: 30 %; and presentation: 30 %, closing exercise (written): 40 %.
 
Compulsory literature: Ppt of the lectures. Campbell - Craig (2005) Organisations and the Business Environment, Routledge. Ppt-s given during the semester.
Turčeková,N. – Svetlanská, T. – Takács I. (2016): Business Economics – International V4 Studies. Nitra. International Visegrad Fund´s, Visegrad
University Studies Grant No. 61200004. ISBN 978-80-552-1477-1. 109. p
Suggested literature: Sadov, R. - Takács-György, K. (2016): Selected chapters from Strategic Management. Nitra. International Visegrad Fund´s, Visegrad University
Studies
Grant No. 61200004. ISBN 978-80-552-1509-9. 86. p; Takácsné György K, Takács I (2014): Jellemző-e a stratégiai gondolkodás az Észak-magyarországi
régió
kkv-szektorában?. Competitio 13:(1) pp. 88-100.