Institute: Szervezési és Vezetési Intézet (1084 Budapest, Tavaszmező u. 17.) Credit: 5
Type of classes: Nappali Language: angol Semester: 2020/21/1
 
Level: Business Development; Vállalkozásfejlesztés mesterszak angol nyelvű képzés;
 
Responsible Teacher: Dr. Takácsné Prof. Dr. György Katalin Teacher(s): Dr. Takácsné Prof. Dr. György Katalin; Dr. Takácsné Prof. Dr. György Katalin;
Consultations (total/week): Heti Lectures: 2 Practice lectures: 2 Labs: 0 Consultations: 0
 
Type of Exam: vizsga
 
Aim of the subject: The aim of the course is to explore businesses from a holistic point of view; relations to their environment along with their internal processes. The
general characteristics, such as the work and power structures, business functions of organizations, questions of resource management from wider
aspect, value creating processes and financial aspects of investment strategies and general operations are also discussed.
Requirements during the semester
(homeworks, essays,
excercises, teamworks,
presentations,
part and final
oral/written exam etc.):
During the semester it is required o an essay and presentation on a special topic of business economics topic; a case study written and presenting in
a team, characterizing an enterprise (15-20 pages, following the requirements of the closing thesis.) A closing execise on the last week of the
semester, reaching at least 60 %.
 
Week of
semester
Topics of lectures/practices
1. EA: TYPES OF ENTREPRENEURSHIP FORMS – WHAT ARE THE CRITERIA TO CHOOSE THEM?
GY: Case study based on literature - general economic environment
2. Ea: BUSINESS AS ORGANIZATION. BUSINESS ENVIRONMENT
Gy: Theory of Costs
3. Ea: RESULT – WHY FOR BUSINESS? HOW FOR BUSINESS? VALUE CHAIN
Gy: Profit and economic variables I.
4. Ea: STAKEHOLDERS – BASICS OF PLANNING
Gy: Profit and economic variables II.
5. Ea: QUESTIONS OF SIZE ECONOMY
Gy: Macro environment analysis methods (PEST, PESTEL, STEEP)
6. Ea: DEMAND AND SUPPLY. PRICE
Gy: Micro-level business environment - the five forces of competition
7. Ea: RESOURCE MANAGEMENT I. - FEATURES
Gy: Micro-level business environment - resource analysis, resource management
8. Ea: RESOURCE MANAGEMENT II. – PHYSICAL RESOURCE MANAGEMENT
Gy: Presentations I Cost and profit analysis
9. Ea: RESOURCE MANAGEMENT III. – CURRENT ASSETS MANAGEMENT
Gy: Investment decisions, Cost and profit analysis - calculations
10. Ea: NON-PHYSICAL ASSETS, ROLE IN BUSINESS I
Gy: Presentations II
11. Ea: NON-PHYSICAL ASSETS, ROLE IN BUSINESS II.
Gy: Presentaitons III
12. Ea: BUSINESS, PRODUCTION STRUCTURE, CONNECTION TO STRATEGY
Gy: Core competencies
13. Ea: SUMMARIZATION I.
Gy: Managing of business risks
14. Ea: SUMMARIZATION II.
Gy: Presentations IV
 
Type of evaluation,
repetition, calculation
of grade, etc.
Assey and presentation on a special topic of business economics (min. 8 pages, min 10 minutes, following the guide): 30 %; team work: case study characterising an enterprise (15-20 pages, following the requirements of the closing thesis), three-four members per group: 30 %, closing exercise (written): 40 %. During the semester 10 extra % can be gathered by extra homeworks.
Type of evaluation,
repetition, calculation
of grade, etc.
exam (oral combined with test)
 
Compulsory literature: Ppt-s given during the semester through moodle system.
Campbell, D.J. - Craig, T. (2005) Organisations and the Business Environment, Routledge. Elsevier Butterworth-Heinemann, p. 696
Savov R, Takács-György K: Selected chapters from strategic management
Nyitra: Slovak Agricultural University, 2016. 85 p.
E-learning Handbook on Business Economics, in the Moodle system.
Suggested literature: Turèková,N. – Svetlanská, T. – Takács I. (2016): Business Economics – International V4 Studies. Nitra. International Visegrad Fund´s, Visegrad
University Studies Grant No. 61200004. 109. p
Materials and ppt-s given during the semester.