Institute: Vállalkozásmenedzsment Intézet (1084 Budapest, Tavaszmezõ u. 15-17.) Credit: 5
Type of classes: Nappali Language: English Semester: 2019/20/2
Level: Business Development;
Responsible Teacher: Dr. Parragh Bianka Teacher(s): Dr. Chaudhuri Sujit;
Consultations (total/week): Heti Lectures: 2 Practice lectures: 2 Labs: 0 Consultations: 0
Type of Exam: félévközi jegy
Aim of the subject: The aim of the subject is to introduce students into the world of corporate strategy, including the world of survival and competition strategy.
Development and implementation of corporate strategy requires special methods, knowledge and capabilities, and the subject intends to give a cross-
section of these to students. The subject is expressly practice-oriented, the participants of the training can meet practical cases. In the
(business) world setting the right and well-founded strategic direction has appreciated. In the course of practical lessons, students carry out
corporate strategic analysis and solve strategic tasks in teams. For the completion of the task, economic, financial management methods, approaches,
concepts and analysis processes taught within the scope of the subject need to be used.
Requirements during the semester
(homeworks, essays,
excercises, teamworks,
part and final
oral/written exam etc.):
Submission and defence of one strategic project paper made in groups (of 3-5) and active involvement in the interim group tasks, workshops and a
written closing exam in the exam period.
Week of
Topics of lectures/practices
1. The Strategic Management Process.
2. External Analysis: Identification of Opportunities and Threats.
3. Case Study
4. Internal Analysis:- Building Competitive Advantage Through Functional Level Strategy.
5. Internal Analysis:- Building Competitive Advantage Through Business Level Strategy.
6. Competitive Strategy and the Industry Environment.
7. Strategy in the Global Environment.
8. Case Study.
9. Corporate Strategy: Horizontal and Vertical Integration and Strategic Outsourcing.
10. Corporate Strategy: Diversification Acquisitions and Internal JV.
11. Corporate Performance Governance and Ethics. Implementing Strategy in Companies That Compete In a Single Industry –Across Industries and Countries.
12. Student Presentations.
13. Student Presentations.
14. Summary.
Type of evaluation,
repetition, calculation
of grade, etc.
The final grade of the semester is determined by the exam results or by points acquired through studies: (maximum number of points: 100): The exam has a share of 60 %, work during the semester 40 %:
51 points and above sufficient
63 points and above average
75 points and above good
86 points and above excellent
Compulsory literature: Johnson, Garry Scholes, Kevan et al(2005 =th Edition) : Exploring Corporate Strategy. London Prentice Hall Europe
Suggested literature: Association of, C. and A. Corporate (1999). Management and strategy. London, A T Foulks Lynch.

Crainer, S. (2000). The management century : a critical review of 20th century thought and practice. San Francisco, Jossey-Bass.
Dunning, J. H. (2000). Regions, globalization, and the knowledge-based economy. Oxford ; New York, Oxford University Press.

Foss Nicolai, J. and L. Robertson Paul (2000). Resources, technology, and strategy : explorations in the resource-based perspective. London,

Morden Anthony, R. (1999). Introduction to business strategy : a strategic management approach : text and cases. London, McGraw-Hill.

Piasecki, B., K. A. Fletcher, et al. (1999). Environmental management and business strategy : leadership skills for the 21st century. New York ;
Chichester, John Wiley.
Pollard, A. (1999). Competitor intelligence : strategy, tools and techniques for competitive advantage. London, Financial Times Pitman.

Torre Jose de, l., L. Doz Yves, et al. (2001). Managing the global corporation : case studies in strategy and management. Boston, Irwin/McGraw-Hill.

Whittington, R., A. M. Pettigrew, et al. (2000). The handbook of strategy and management. London, Paul Chapman.

The following are professional journals and periodicals that feature appropriate scholarly articles which may be used in this course:

Academy of Management and Executive Review Journal of Human Resources
Academy of Management Journal Journal of Management
Academy of Management Review Leader to Leader
European Management Journal McKinsey Quarterly
Harvard Business Review Organizational Dynamics
Human Resource Management Organization Science

Harvard Business School Publishing (abstracts for HBR cases etc.)

U.S. Small Business Administration

Wall Street Journal (European edition)
Methods of
quality assurance
of the subject :
TÜV CERT EN ISO 9001:2000