Institute: Vállalkozásmenedzsment Intézet (1084 Budapest, Tavaszmezõ u. 15-17.) Credit: 4
Type of classes: Nappali Language: English Semester: 2019/20/1
 
Level: Business Development;
 
Responsible Teacher: Dr. habil. Velencei Jolán Teacher(s): Dr. habil. Velencei Jolán (1-666-5214);
Consultations (total/week): Heti Lectures: 2 Practice lectures: 2 Labs: 0 Consultations: 0
 
Type of Exam: vizsga
 
Aim of the subject: The course describes the business innovation concept, introduced by C. K. Prahalad and Clayton Christensen. Today`s top companies are succeeding
mainly by making innovation as a habit. The next practices of innovation must shift the focus from products and services into experience
environments – supported by a network of companies and consumer communities – to co-create unique value for individual customers. Because a
customer`s desired experiences cannot be determined a priori, experience environments must actively involve consumers, as individuals and as
communities, to accommodate a range of possible customer-company interactions and thereby a variety of potential co-creation experiences. This
course introduces breakthrough concepts that can help to identify, capture and deliver great ideas and to successfully drive innovation throughout
the organization. The main aim is to help the students to learn how to build an innovative milieu that sparks inspiration and collaboration as well
as to develop their ability to think together.
Requirements during the semester
(homeworks, essays,
excercises, teamworks,
presentations,
part and final
oral/written exam etc.):
Preparing and presenting of two ten-minute presentations followed by group evaluation (2x15%)
Writing a 1000 word reflexive essay on a freely chosen literature (20%)
 
Week of
semester
Topics of lectures/practices
1. Lecture (L): Identifying the main topics
Practise (P): Discussing about learning materials and assessment
2. L: Innovator`s Identity - Passionate (hubris, master)
P: Discussing about famous innovator`s attitude (Steve Jobs, Elon Musk, etc.)
3. L: Innovator`s Identity - Mavericks (curiosity, extraordinary minds)
P: Watching TED talks, group work
4. L: Innovator`s Identity - Sense of Urgency (status quo, NoNos)
P: Students` presentations about John P. Kotter`s ideas
5. L: Rhythm of Change - Reform (systematic change, model)
P: Presenting and discussing business cases
6. L: Rhythm of Change - Rejuvenation (organic change, subsidiarity)
P:Presenting and discussing business cases
7. L: Rhythm of Change - Revolution (dramatic change, charism)
P: Discussing about Henry Mintzberg`s ideas
8. L: Pursuit of Perfection - Experience Innovation (tribes, experience space)
P: Watching TED talks, group work
9. L: Pursuit of Perfection - Elegant Solution (non-finito, ingenuity)
P: Presenting and discussing business cases
10. L: Pursuit of Perfection - Design Thinking (knowledge funnel, unreliability)
P: Discussing about C. K. Prahalad`s ideas
11. L: Innovation Ecosystem - Milieu (incubator, crowdsourcing)
P: Presenting and discussing about domestic examples
12. L: Innovation Ecosystem - Investors (maecenature, business angels)
P: The trick of creating a business model canvas
13. L: Innovation Ecosystem - Idea Pitches (heureka, narratives)
P: The trick of writing a pitch
14. L: Wrapping it up and taking it home - how to make a concept map?
P: Contextualization of new concepts - students` presentations
 
Type of evaluation,
repetition, calculation
of grade, etc.
The final grade of the subject will be determined by a combination of the quality of presentations (30%), reflexive essay (20%) and the closing oral exam (50%).
41%-55%: 2 (sufficient)
56%-70%: 3 (average)
71%-85%: 4 (good)
86%-100%: 5 (excellent)
Type of evaluation,
repetition, calculation
of grade, etc.
final oral exam
 
Compulsory literature: Clayton M. Christensen (2016) The Clayton M. Christensen Reader. Harvard Business Review Press, 224 pages, ISBN 1633690997
Velencei Jolán: The Milieu of Passionate Innovators. online textbook in Moodle
Suggested literature: Clayton M. Christensen, Michael E. Raynor, Rory McDonald (2015) What Is Disruptive Innovation? Harvard Business Review, December, 2015.
[https://hbr.org/2015/12/what-is-disruptive-innovation]
Quy Nguyen Huy, Henry Mintzberg (2003) The Rhythm of Change. MIT Sloan Management Review, July, 2003. [https://sloanreview.mit.edu/article/the-
rhythm-of-change/]