Institute: Vállalkozásmenedzsment Intézet (1084 Budapest, Tavaszmezõ u. 15-17.) Credit: 3
Type of classes: Nappali Language: angol Semester: 2018/19/1
Level: Gazdálkodási és menedzsment BSc alapszak; Gazdaságinformatikus BSc alapszak; Kereskedelmi és marketing BSc alapszak; Műszaki menedzser BSc alapszak;
Responsible Teacher: Dr. habil. Velencei Jolán Teacher(s): Korányi László;
Consultations (total/week): Heti Lectures: 1 Practice lectures: 1 Labs: 2 Consultations: 0
Type of Exam: vizsga
Aim of the subject: Innovation is the basis of competitiveness in every country just as for most of the companies from startups to large corporations. This course will
show you that innovation is not something mysterious, it is not only for geniuses if we know the tools and methods. In the first part of the course
we will explore and play with some of these methods. In the second part we will test the acquired competences in real life situation to create
innovative solutions for SMEs in teams. Ideally, we will have multidisciplinary teams with business, engineering and even design students. In our
projects the representatives of the SMEs will also participate.
Requirements during the semester
(homeworks, essays,
excercises, teamworks,
part and final
oral/written exam etc.):
Solving problems, writing report and presentation/pitching, written exam
Week of
Topics of lectures/practices
1. What is innovation? Definitions and their meaning.
2. Presenting the Systematic Inventive Thinking (SIT) method, case-games (1)
3. Presenting the Systematic Inventive Thinking (SIT) method, case-games (2)
4. Presenting the TRIZ method, case-games
5. Presenting the lean startup method, case-game (1)
6. Presenting the lean startup method, case-game (2)
7. Presentation and understanding of an SME problem in teams.
8. Problem solving lab (1)
9. Presenting and discussing the value propositions
10. Problem solving lab (1)
11. The good presentation - training
12. Presentation (pitching), evaluation
13. Written exam
Type of evaluation,
repetition, calculation
of grade, etc.
Activity in the team-work, the level of the closing report and the presentation. The members of the team will participate in the evaluation, written exam at the end of the course
Type of evaluation,
repetition, calculation
of grade, etc.
Written exam + presentation/pitching in front of the company experts
Compulsory literature: Eric Ries (2011): Lean startup, HVG Kiadó, Budapest
Vecsenyi János - Petheő Attila (2017): Vállalkozz okosan, HVG Kiadó, Budapest
Drew Boyd (2013): Systematic Inventive Thinking, Psychology Today
Suggested literature: Jacob Goldenberg - Drew Boyd (2013): Inside the Box, Simon and Schuster