Óbudai Egyetem - Keleti Károly Gazdasági Kar
Intézet: Vállalkozásmenedzsment Intézet (1084 Budapest, Tavaszmezõ u. 15-17.) Kreditérték: 2
Tagozat: Nappali Nyelv: angol Félév: 2017/18/2
 
Szakok: ERASMUS; Gazdálkodási és menedzsment BSc alapszak; Kereskedelmi és marketing BSc alapszak; Műszaki menedzser BSc alapszak;
 
Tantárgyfelelős oktató: Dr. Kolnhofer-Derecskei Anita Oktatók: Dr. Kolnhofer-Derecskei Anita;
Heti/Féléves óraszámok: Heti Előadás: 1 Tantermi gyakorlat: 1 Labor: 0 Konzultáció: 0
 
Félévzárás módja (követelmény): félévközi jegy
 
Oktatási cél: Economists have become increasingly interested in the connection between economics and psychology. Psychological insights about human nature can be
informative for economic models. This course surveys a variety of topics at the crossroads of economics and psychology. We will explore how
combining psychology with economics can help to explain behavior in many realms. The course will be coloured with a plenty of examples, experiments
and videos from the field of behavioral economic and economic psychology.
Félévközi követelmények
(feladat, zh. dolgozat, esszé, stb):
The course grade is based on the following:
Oral presentation (in class) 30 percent (up to 30 points)
Draft (at home) 20 percent (up to 20 points)
Final Exam (last consultation) 50 percent (up to 50 points)
Grade: Final grade is determined according to the total number of points that the student accumulates during the semester. 100 – 87 points:
excellent (5); 86 – 75 points: good (4);74 - 63 points: fair (3), 51 – 62 points: weak (2), 50 -0 points: fail. (1)
Every student’s presentation and draft must be uploaded to the moodle side.
 
Oktatási hét
(konzultáció)
Témakör
1. Introduction to the economic psychology (researcher, topics, methods, differences between the two disciplines, traditions)
2. Behavioral economics: Heuristics, thumb of rules, bounded rationality, Cognitive psychology: attention, memory, attention economic, cognitive limitation.
3. Illusions, heuristics during the decisions making process. Source of this predictible mistakes. Economic decision making: utility, risk and risk taking
4. Akerlof’s lemon market compare with the perfect markt theory, trust, transactions cost,
5. Effect of the price, zero cost and placebo effect. Ownership/endowment effect.
6. Personal differencies, personality, emotions,, Marshmallow effect
7. Conformity and social pressure, Asch experiment.
8. Bandwagon and bystander effect, the impact of the mass. Fads and fasion.
9. Organisational studies: organizational behavior, culture, organisational development, leaders and managers, leadership styles. Communications.
10. Organisational culture: Creativity, innovations, techniques. Brainstorming. Motivations.
11. Impact of the culture, Differences in values, norms and accepted modes of behaviors, habbits. Case study, Hofstede’s and GLOBE dimensions.
12. Conclusions, summary: experiences, interdisciplinarity, fields of learned subject.
13. Final written exam (details see below)
14. Replacement and correction.
 
Az értékelés, a lebonyolítás,
a pótlás módja,
a jegy kialakításának szempontjai:
The course grade is based on the following:
Oral presentation (in class) 30 percent (up to 30 points)
Draft (at home) 20 percent (up to 20 points)
Final Exam (last consultation) 50 percent (up to 50 points)
This course is reading-intensive, It is allowed (not must) to make experiments or games during the oral presentations. The students can work in pairs (max. 2 teammembers). All group are required to choose one topic), which will be presented during the class meetings. A presentation takes about 15 minutes which is followed by a 10-minute-long discussion. The oral presentation should be based on the draft.
A draft must be written, based on the presented topic. Every group is required to suggest 2 questions about their own chosen topic. The presentation (ppt or pptx file) and the draft are required to be upload electronically to the moodle side.
The final exam must be taken during the last class meeting. The final exam includes an essay and a test paper. The exam will take 60 minutes. During the Final Exam, however, you will not be allowed to refer to notes or other materials of any kind; instead you must answer each question based solely upon the information retained in your memory. No early exam will be given, make-up after the first exam. The essay is worth 25 points and the test is worth 25 points, too.
Participations during the lessons are requested, attandence according to the valid and competent rules.
Grade: Final grade is determined according to the total number of points that the student accumulates during the semester. 100 – 87 points: excellent (5); 86 – 75 points: good (4);74 - 63 points: fair (3), 51 – 62 points: weak (2), 50 -0 points: fail. (1)
A félévzárás módja
(írásbeli, szóbeli, teszt, stb.):
Written exam and presentation.
 
Kötelező irodalom: Dan Ariely (2008): Predictably Irrational The Hidden Forces That Shape Our Decisions, Harper Collins Pub.
Handout and slides from Anita Derecskei (on the moodle side)
Ajánlott irodalom: • Dan Ariely’ papers: http://web.mit.edu/ariely/www/MIT/papers.shtml , http://web.mit.edu/ariely/www/MIT/chapters.shtml
• Della Vigna’s papers: http://elsa.berkeley.edu/~sdellavi/
• Rabin’s papers: http://elsa.berkeley.edu/~rabin/
• Journal of Economic Psychology articles