Óbudai Egyetem - Keleti Károly Gazdasági Kar
Intézet: Vállalkozásmenedzsment Intézet (1084 Budapest, Tavaszmezõ u. 15-17.) Kreditérték: 2
Tagozat: Nappali Nyelv: angol Félév: 2016/17/1
 
Szakok: ERASMUS; Gazdálkodási és menedzsment BA alapszak; Kereskedelmi és marketing; Mûszaki menedzser BSc alapszak;
 
Tantárgyfelelős oktató: Dr. Kóczy Á. László Oktatók: Dr. Kóczy Á. László;
Heti/Féléves óraszámok: Heti Előadás: 2 Tantermi gyakorlat: 0 Labor: 0 Konzultáció: 0
 
Félévzárás módja (követelmény): vizsga
 
Oktatási cél: The aim of this course is to learn to understand market competition, the development of markets and the decisions of the market players. We introduce
and explain the elementary models of industrial organization, study the firms strategic interaction, such as price competition, product
differentiation, price discrimination, advertising, research and development, market entry and exit.
Félévközi követelmények
(feladat, zh. dolgozat, esszé, stb):
tesztek, opcionálisan házidolgozat
 
Oktatási hét
(konzultáció)
Témakör
1. Ch 1-2 Introduction: What is industrial organization? A recap of basic microeconomics
2. Ch 3-4 The firm. A brief introduction to games and strategies.
3. Ch 5 Monopoly and regulation.
4. Test1, Ch 6 Perfect (or almost perfect) competition.
5. Ch 7 Oligopolistic competition
6. Ch 8 Collusion
7. Test2 Ch 9 Market structure and market power
8. Ch 10 Price discrimination
9. Ch 12 Product differentiation
10. Test3 Ch 13 Advertising
11. Ch 14 Entry costs, market structure and welfare
12. Ch 15-16 Strategic behaviour, entry and exit; Research and development
13. Test4 Ch 17 Networks and standards
14. Supplimentary test 1, Exam 0*
 
Az értékelés, a lebonyolítás,
a pótlás módja,
a jegy kialakításának szempontjai:
Students must obtain a signature and pass an exam.
Obtaining the signature
1. Be present
The formal requirement is not to miss more than 30% (this means 4 here) of the classes
2. Be prepared
We have 4 short 45 min tests during the course, on weeks 4, 7, 10 and 13. These tests check your understanding of the previous material. Each test is worth 25 points, you must obtain 50 in total to pass. See test/exam regulations below.
3. There are two options to make up for missing/insufficient test results on weeks 14 and 15. These will be full-fledged tests, lasting 80 mins. The result/4 replaces worse or missing short test results. See also test/exam regulations below.
4. OR Students participating in the TDK (student-scientist competition) competition with a paper on an IO topic get their signature. Note the (hard) deadline for TDK in late October. What is IO related? See the rules for the essay below.
Exams
1. One must first obtain a signature in order to sit for an exam.
2. The exam consists of 3 extended questions with several sub-questions. A total of 100 points can be obtained.
a. Q1 consists of 5 short questions (7 pts each) on simple concepts, issues.
b. Q2 is a quantitative exercise (35 pts).
c. Q3 is an essay question (30 pts).
3. One exam question can be replaced by an essay on an IO topic. See essay rules below. Hint: it is a bad strategy not to solve all questions in the exam even if you have written an essay.
4. Bonus points can be obtained
a. by doing well in the during-term tests: bonus=(test score-50)/5. No bonus is obtained in weeks 14 and 15.
b. by doing IO related research work (TDK): bonus=15 for winning the session, 10 for passing to the next round, 5 for participation.
5. The evaluations, based on the results are as follows:
0-49,9% fail (1)
50%-61,9% pass (2)
62%-73,9% average (3)
74%-84,9% good (4)
85%-100% excellent (5)
Exam/test rules
Exams are open book exams, so any material you brought with you can be used.
1. Allowed: Pens, calculators, rulers, books, dictionaries, notes (printed or hand written), telephones (in airplane mode), tablets (in airplane mode), laptops (with networks switched off).
2. Not allowed: communication in- or outside the room.
Essay rules
1. Topic: Must be pre-approved, otherwise you risk getting 0 points. Bring a title and 8-10 line abstract to the class or email me.
2. Authors: 1-2 students, who get the same evaluation.
3. Format (TDK has its own rules!): 8-10 pages using 11 pt font, normal margins, 1.5 spacing. Cover page must include title, author(s), NEPTUN code(s), date. NO table of contents, NO list of figures, etc. etc. Avoid footnotes. Inline citations in author-year format with the cited documents listed at the end. References should be formatted consistently, with author, title, date and other relevant info must correspond with the inline citations.
4. Hand in electronically (PDF only, avoid large files) AND on paper (no glossy cover, only plain sheets stapled) before the last meeting on week 14. TDK has very different deadlines!
5. NO plagiarism. Plagiarism is a crime. Essays/TDK papers will be checked with anti-plagiarism software, and if caught, you fail this course and risk being expelled.
A félévzárás módja
(írásbeli, szóbeli, teszt, stb.):
written exam. Exams with 5 or less students will be oral.
 
Kötelező irodalom: Luís M. Cabral: Introduction to Industrial Organization, The MIT Press, Cambridge Mass., 2000.
Ajánlott irodalom: Stephen Martin: Industrial Organization: A European perspective, OUP, Oxford, 2001.