Óbudai Egyetem - Keleti Károly Gazdasági Kar
Intézet: Vállalkozásmenedzsment Intézet (1084 Budapest, Tavaszmezõ u. 15-17.) Kreditérték: 3
Tagozat: Nappali Nyelv: angol Félév: 2012/13/2
Szakok: ERASMUS; Gazdálkodási és menedzsment BSc alapszak; Kereskedelmi és marketing BSc alapszak; Műszaki menedzser BSc alapszak;
Tantárgyfelelős oktató: Dr. Kóczy Á. László Oktatók: Dr. Kóczy Á. László;
Heti/Féléves óraszámok: Heti Előadás: 2 Tantermi gyakorlat: 0 Labor: 0 Konzultáció: 0
Félévzárás módja (követelmény): vizsga
Oktatási cél: The aim of this course is to learn to understand market competition, the development of markets and the decisions of the market players. We introduce and
explain the elementary models of industrial organization, study the strategic interaction of firms, such as price competition, product differentiation, price
discrimination, advertising, research and development, market entry and exit.
Oktatási hét
1. Introduction: What is industrial organization? A recap of basic microeconomics.
2. The firm. A brief introduction to games and stratiegies.
3. Monopoly and regulation.
4. Perfect (or almost perfect) competition.
5. Oligopolistic competition
6. Collusion
7. Market structure and market power
8. Price discrimination
9. Product differentiation
10. Advertising
11. Entry costs, market structure and welfare
12. Strategic behaviour, entry and exit
13. Research and development
14. Networks and standards
Az értékelés, a lebonyolítás,
a pótlás módja,
a jegy kialakításának szempontjai:
Resits: In line with faculty regulations, after due fees paid, resit at the time organised by the course coordinator. The form of the exam depends on the number of students taking it: normally oral, for a large number of students, possibly written.
A félévzárás módja
(írásbeli, szóbeli, teszt, stb.):
Open book, written exam.
The exam contains 3 exercises of equal weight where the student is expected to demonstrate the understanding of the concepts of the course as well as to
apply this understanding to analytical problems similar to those in the textbook. The exam is in English, but the quality of English in the solutions has little
influence on the grades.
Students have the possibility to replace one of their exam questions by an essay of no more than 8 pages on a pre-approved IO topic. The essay can be
written by a group of (max 3) students who will receive the same grade for the essay. The essay must be handed in before 10 am on the last Friday of the
teaching period both electronically and in print. The student then indicates in the exam which question is to be replaced.
The written exam is evaluated as follows:
0-54%: fail (1)
55%-64%: pass (2)
65%-74%: good (3)
75%-84%: very good (4)
85%-100%: excellent (5)
Once the grades are available an inspection hour will be organised.
Kötelező irodalom: Luís M. Cabral: Introduction to Industrial Organization, The MIT Press, Cambridge Massachusetts, 2000.
Ajánlott irodalom: Stephen Martin: Industrial Organization: A European perspective, Oxford University Press, Oxford, 2001.