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[GVXVI1BMNE] Business Innovation |
| Intézet: | Vállalkozásmenedzsment Intézet (1084 Budapest, Tavaszmezõ u. 15-17.) | Kreditérték: | 4 | ||||||||
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| Tagozat: | Nappali | Nyelv: | English | Félév: | 2019/20/1 | ||||||
| Szakok: | Business Development; | ||||||||||
| Tantárgyfelelős oktató: | Dr. habil. Velencei Jolán | Oktatók: | Dr. habil. Velencei Jolán (1-666-5214); | ||||||||
| Heti/Féléves óraszámok: | Heti | Előadás: | 2 | Tantermi gyakorlat: | 2 | Labor: | 0 | Konzultáció: | 0 | ||
| Félévzárás módja (követelmény): | vizsga | ||||||||||
| Oktatási cél: | The course describes the business innovation concept, introduced by C. K. Prahalad and Clayton Christensen. Today's top companies are succeeding mainly by making innovation as a habit. The next practices of innovation must shift the focus from products and services into experience environments – supported by a network of companies and consumer communities – to co-create unique value for individual customers. Because a customer’s desired experiences cannot be determined a priori, experience environments must actively involve consumers, as individuals and as communities, to accommodate a range of possible customer-company interactions and thereby a variety of potential co-creation experiences. This course introduces breakthrough concepts that can help to identify, capture and deliver great ideas and to successfully drive innovation throughout the organization. The main aim is to help the students to learn how to build an innovative milieu that sparks inspiration and collaboration as well as to develop their ability to think together. |
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| Félévközi követelmények (feladat, zh. dolgozat, esszé, stb): |
Preparing and presenting of two ten-minute presentations followed by group evaluation (2x15%) Writing a 1000 word reflexive essay on a freely chosen literature (20%) |
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| Oktatási hét (konzultáció) |
Témakör | ||||||||||
| 1. |
Lecture (L): Identifying the main topics Practise (P): Discussing about learning materials and assessment |
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| 2. |
L: Innovator`s Identity - Passionate (hubris, master) P: Discussing about famous innovator`s attitude (Steve Jobs, Elon Musk, etc.) |
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| 3. |
L: Innovator`s Identity - Mavericks (curiosity, extraordinary minds) P: Watching TED talks, group work |
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| 4. |
L: Innovator`s Identity - Sense of Urgency (status quo, NoNos) P: Students` presentations about John P. Kotter`s ideas |
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| 5. |
L: Rhythm of Change - Reform (systematic change, model) P: Presenting and discussing business cases |
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| 6. |
L: Rhythm of Change - Rejuvenation (organic change, subsidiarity) P:Presenting and discussing business cases |
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| 7. |
L: Rhythm of Change - Revolution (dramatic change, charism) P: Discussing about Henry Mintzberg`s ideas |
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| 8. |
L: Pursuit of Perfection - Experience Innovation (tribes, experience space) P: Watching TED talks, group work |
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| 9. |
L: Pursuit of Perfection - Elegant Solution (non-finito, ingenuity) P: Presenting and discussing business cases |
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| 10. |
L: Pursuit of Perfection - Design Thinking (knowledge funnel, unreliability) P: Discussing about C. K. Prahalad`s ideas |
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| 11. |
L: Innovation Ecosystem - Milieu (incubator, crowdsourcing) P: Presenting and discussing about domestic examples |
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| 12. |
L: Innovation Ecosystem - Investors (maecenature, business angels) P: The trick of creating a business model canvas |
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| 13. |
L: Innovation Ecosystem - Idea Pitches (heureka, narratives) P: The trick of writing a pitch |
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| 14. |
L: Wrapping it up and taking it home - how to make a concept map? P: Contextualization of new concepts - students` presentations |
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| Az értékelés, a lebonyolítás, a pótlás módja, a jegy kialakításának szempontjai: |
The final grade of the subject will be determined by a combination of the quality of presentations (30%), reflexive essay (20%) and the closing oral exam (50%). 41%-55%: 2 (sufficient) 56%-70%: 3 (average) 71%-85%: 4 (good) 86%-100%: 5 (excellent) |
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| A félévzárás módja (írásbeli, szóbeli, teszt, stb.): |
final oral exam | ||||||||||
| Kötelező irodalom: |
Clayton M. Christensen (2016) The Clayton M. Christensen Reader. Harvard Business Review Press, 224 pages, ISBN 1633690997 Velencei Jolán: The Milieu of Passionate Innovators. online textbook in Moodle |
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| Ajánlott irodalom: |
Clayton M. Christensen, Michael E. Raynor, Rory McDonald (2015) What Is Disruptive Innovation? Harvard Business Review, December, 2015. [https://hbr.org/2015/12/what-is-disruptive-innovation] Quy Nguyen Huy, Henry Mintzberg (2003) The Rhythm of Change. MIT Sloan Management Review, July, 2003. [https://sloanreview.mit.edu/article/the- rhythm-of-change/] |
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